Sometimes size really is everything

Sometimes size really is everything
December 16, 2021 admin
EY-Video Brochures Direct

With near on 300,000 employees in 700 offices across 150 countries, Ernst & Young is one of the world’s biggest professional service networks.

Given their size, they were always going to go big with their choice of video brochure. They did so with an imposing Presentation Folder sized brochure that utilized inner pockets to hold additional printed material and employed our larger, impactful screen size to deliver their message. This was no off-the-shelf solution – it was a fully bespoke offering from start to finish.

The Ernst & Young story consists of a complex panorama that required multiple videos detailing the extent of their auditing know-how.  The Video Brochure’s role was to command attention from some of the most challenging and discerning individuals in the business world.  Presented in a boardroom setting for stakeholder pitches and tenders, it had to contain all the necessary information to help seal the deal. This is where the inbuilt pockets and additional videos came to the fore.

This was our fifth endeavor with this doyen of professional services and if the success of this project was anything to go by, it won’t be the last.

You don’t have to be an Ernst & Young to utilize our biggest format. We’re seeing a significant increase in demand for large and smaller screen Video Brochures across the board. As the saying goes: you don’t get a second chance at a first impression, so a growing number of our clients want that opportunity to get in front of their audience to achieve all it can achieve.


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