Invitation & Event Video Brochures

• Showcase and build the excitement for the event.
• Use a compelling design to attract attention.
• Keep the video to 90-120 seconds to engage.

• Include a surprise or gift that relates to the event.
• Highlight the importance of their attendance.
• Personalize the video for maximum ROI.

Best Practices for Invitations & Events Using Video Brochures

Video brochures offer a unique and captivating way to invite guests to events, combining the visual impact of video with the tactile appeal of a brochure. To maximize their effectiveness, follow these best practices:

Showcase Footage from Previous Events
Include footage from previous, similar events in your video brochure to give potential attendees a clear picture of what to expect. Highlight key moments, testimonials from past attendees, and unique features. This builds anticipation and demonstrates the success of past events, convincing recipients that your event is a must attend.

Engaging Cover Design
The cover of your video brochure or presentation box is the first thing recipients notice, so it should capture their attention and pique their curiosity. Utilize bold colors, striking images, and impactful text to make a strong impression. Ensure the cover design mirrors the theme and tone of your event, giving recipients a preview of what to expect. An enticing cover compels recipients to open and interact with the content inside.

Keep the Video Concise
Keep your video between 90 to 120 seconds to effectively convey important information and generate excitement while maintaining the viewer’s engagement. Clearly deliver key messages, emphasizing the most compelling aspects of the event. Include a call to action, but avoid overwhelming recipients with excessive details.

Include a Relevant Gift or Insert
Elevate the recipient’s experience by incorporating a small, event-related gift or insert. Consider options such as a branded item, a sample of a featured product, or a discount voucher. Including a physical item creates excitement and enhances the value of the invitation, making it much more appealing.

Highlight the Importance of Their Attendance
Clearly communicate why the recipient’s attendance is important and how they will benefit from attending. Highlight networking opportunities, exclusive content, or special experiences that make your event valuable and unique. Personalizing this message can further emphasize the importance of their attendance.

Personalize the Video Message
Personalize the video by addressing recipients by name, fostering a stronger connection and making the message feel more relevant. These personal touches demonstrate that you value their individual presence, which increases the likelihood of attendance.

Conclusion
By following these best practices, you can create effective and engaging products for invitations and events. These strategies will help you create a memorable and persuasive invitation that stands out, increasing engagement and attendance at your events.