Product Launches Video Brochures

PRODUCT LAUNCH VIDEO BROCHURES

Shell

“We recently launched a national product campaign with Shell and selected video brochures as an original and high end communications channel that can effectively reach a niche retail market. It was the first time we have used video brochures and the response is that it certainly helps the campaign stand out; we will consider again in future work.”

  • Aude Nieul
  • Aude Nieul
    Production Manager, Sense Agency

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Any further questions about video brochures?
Call 1 (888) 609-8889.

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BEST PRACTICE FOR PRODUCT LAUNCHES

  • Limit the text and let the video do the heavy lifting.
  • Establish a competitive point of difference.
  • Be succinct – 90-120 seconds is the sweet spot.
  • Use cover design to compel recipients to engage.
  • Show ‘reasons to believe’ for key product benefits.
  • Highlight product warranties and guarantees etc.

OTHER PRODUCT LAUNCH EXAMPLES

Hardy’s Char

Large Presentation Box 10″ HD Screen

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Drygenic

A4 10″ HD Screen with Pocket Landscape

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L’Oréal

Small Presentation Box 5″ IPS Screen

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Etihad Stadium

A5 7″ IPS Screen Landscape

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