PRODUCT LAUNCH VIDEO BROCHURES
“We recently launched a national product campaign with Shell and selected video brochures as an original and high end communications channel that can effectively reach a niche retail market. It was the first time we have used video brochures and the response is that it certainly helps the campaign stand out; we will consider again in future work.”
- Aude Nieul
Production Manager, Sense Agency
Any further questions about video brochures?
Call 1 (888) 609-8889.
BEST PRACTICE FOR PRODUCT LAUNCH VIDEO BROCHURES
- Let the video do all the heavy lifting; it’s the hero.
- Establish your competitive point of difference.
- Keep the video to 90-120 seconds to engage.
- Use a compelling cover design for attention.
- Illustrate key product benefits and features.
- Outline product warranties, guarantees etc.