Recruitment & Onboarding Video Brochures

• Start with a CEO welcome and/or thank you message.
• Promote your culture and social conscience.
• Use a compelling front cover to attract attention.

• Outline the details of the candidate’s orientation period.
• Demonstrate the difference that they can make.
• Display your point of difference over other employers.

Best Practices for Creating Effective Onboarding Video Brochures

In today’s competitive job market, creating a memorable and impactful onboarding experience is crucial for retaining top talent. Video brochures offer a unique way to engage new hires from the moment they receive their welcome package. Here are some best practices for crafting compelling onboarding video brochures:

Start with a CEO Welcome or Thank You Message
Begin your video with a warm welcome or thank you message from the CEO. This personal touch can make new hires feel valued and appreciated right from the start. A message from the CEO sets a positive tone, demonstrating that the leadership is invested in their success and excited to have them on board.

Promote Your Culture and Social Conscience
Use the video brochure to highlight your company’s culture and commitment to social responsibility. Showcase your values, mission, and any community initiatives your organization supports. This helps new employees understand the company’s ethos and feel aligned with its broader purpose, fostering a sense of pride and belonging.

Use a Compelling Front Cover to Attract Attention
The cover of your video brochure is the first thing new hires will see, so make it eye-catching and inviting. Use vibrant colors, high-quality images, and bold text to draw attention. A compelling cover encourages new employees to open the brochure and engage with the content inside.

Outline the Details of the Candidate’s Orientation Period
Clearly outline the details of the orientation period in the video. Provide an overview of what new hires can expect in their first few weeks, including key milestones, training sessions, and important contacts. This helps them feel prepared and reduces anxiety about the onboarding process.

Demonstrate the Difference They Can Make
Show new employees the impact they can have within your organization. Highlight success stories of current employees and demonstrate how their contributions have made a difference. This inspires new hires and gives them a sense of purpose, motivating them to strive for similar achievements.

Display Your Point of Difference Over Other Employers
Finally, use the video brochure to showcase what sets your company apart from other employers. Highlight unique benefits, opportunities for growth, and any distinctive programs or perks your organization offers. Emphasizing your company’s unique attributes can reinforce the new hire’s decision to join your team and increase their commitment to your organization.

Conclusion
Integrating these elements into your onboarding video brochures creates a dynamic tool that warmly welcomes, values, and excites new hires as they begin their roles. This strategic approach not only nurtures a sense of belonging and appreciation but also enhances job satisfaction and boosts retention rates within your organization.

Starting with a personalized message from the CEO sets a positive tone and underscores leadership’s commitment to their success. Highlighting your company’s culture and social responsibility initiatives helps new hires align with your organizational values from the outset. Using an engaging cover design draws immediate attention and encourages new employees to explore further. Clearly outlining the orientation process provides clarity and prepares them for their journey ahead.