The DNA of a Successful Video Book or Brochure Campaign

The DNA of a Successful Video Book or Brochure Campaign
February 21, 2019 admin
Video Brochures Direct - St-Vincents

We are passionate about what we do at Video Brochures Direct and we can assist our clients with video production of all types.

Our founding partners have been in this business since the beginning. In that time, we’ve witnessed many a business assume a video brochure is all that’s required to achieve success. They engage a production house, explain their needs and once completed assume the sales will flow unchecked through their doors. There’s a little bit more to it than that.

Follow these five steps and you’ll be well on your way to a better video campaign:

  1. Begin with the end in mind. Before filming have a concept attached to a clear goal or action. Determine exactly what you want your viewers to do.
  2. Strive for an emotional response. Create a compelling story that can’t be ignored.
  3. Build a landing page that features your video. Why? Videos are compelling, generate cut-through and help kick start campaigns.
  4. Measure the data to understand performance. Be aware of click through rates, average time on the page and how many users watched the video. With careful testing and data analysis you can tweak accordingly to achieve better results.
  5.  Follow up customers who engaged with you by nurturing them through your marketing automation platforms.

Use these steps to bolster your brand and drive quality leads. Above all, create a video that’s genuinely engaging – your business will love you for it.

We welcome you to contact a friendly consultant advisor at Video Brochures Direct to learn more about producing great videos for your project. Call (888) 609-8889 or email

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