Training & Education Video Brochures

TRAINING & EDUCATION VIDEO BROCHURES

Leva

“It should come as no surprise that the video brochures were a huge hit! Providers were very impressed and love how they are a great patient education tool. Video Brochures are the most sought-after of any marketing tool I have ever created in my 15+ years in marketing.”

  • Natalie Toomey
  • Natalie Toomey
    Senior Marketing Manager Leva

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BEST PRACTICE FOR TRAINING & EDUCATION VIDEO BROCHURES

  • DotUtilize motion graphics, graphs and imagery.
  • DotTouch screen allows for multiple chapters and modules.
  • DotFor multi-use, employ a durable hard cover.
  • DotInitiate the benefits of learning early in the video.
  • DotAvoid jargon and clichés, speak simple English.
  • DotEstablish viewer goals right at the start.

OTHER TRAINING & EDUCATION VIDEO BROCHURE EXAMPLES

Pfizer

Half Page 5 inch IPS Screen

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Shell Premier Network

Presentation Folder 7 inch IPS Vertical

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Murphy USA

Half Page 7 inch IPS Screen

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Ally

Medium Presentation Box 7 inch IPS Screen

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Training & Education Best Practice for Video Brochures

Video brochures are an innovative tool for enhancing training and education. They combine the tactile engagement of printed materials with the dynamic capabilities of video, making them an excellent medium for delivering educational content. To maximize their effectiveness, it’s essential to follow some best practices:

Utilize Motion Graphics, Graphs, and Imagery
Incorporate motion graphics, graphs, and imagery to make your content visually appealing and easier to understand. These elements can help illustrate complex concepts, making them more accessible and engaging for the viewer. By breaking down information into visual components, you can enhance comprehension and retention.

Touch Screen for Multiple Chapters and Modules
Opt for video brochures with touch screens that allow users to navigate through multiple chapters and modules. This feature enables a more interactive experience, allowing learners to progress at their own pace and revisit specific sections as needed. It also helps in organizing the content in a structured manner, making the learning process more manageable and effective.

Durable Hard Cover for Multi-Use
Ensure your video brochure has a durable hard cover, especially if it will be used repeatedly. A robust design protects the device from wear and tear, extending its lifespan and ensuring it remains a valuable educational tool for a long time. Durability is particularly important in educational settings where the brochures may be handled frequently.

Highlight Learning Benefits Early
Start the video by highlighting the benefits of the learning material. Capturing the viewer’s interest early on by showing how the training will help them improve their skills or knowledge can motivate them to engage more deeply with the content. Clearly stating the advantages of the training program sets a positive tone and encourages continued participation.

Speak Simple English
Avoid jargon and clichés; communicate in simple English. Clear, straightforward language ensures that the content is accessible to a broad audience, regardless of their background or expertise. This approach helps prevent misunderstandings and keeps the focus on the essential information.

Establish Viewer Goals at the Start
Right at the beginning, establish clear goals for the viewer. Let them know what they will achieve by the end of the training or educational session. Setting clear objectives provides direction and purpose, helping learners to stay focused and motivated throughout the program.

By following these best practices, training and education video brochures can become powerful tools for delivering engaging, effective, and accessible learning experiences.