Video Brochures

A video brochure is a printed marketing piece with an integrated digital video screen, rechargeable battery, speaker and media player.

Unlike a traditional brochure, a video brochure allows you to combine printed information with video and audio in one physical product.

The video is stored directly on the device, so standard video brochures do not require Wi-Fi, internet access or a customer’s mobile phone to play the content.

Video brochures can be customized with different screen sizes, printed formats, covers, buttons, video configurations and finishes.

When the brochure is opened or the appropriate button is pressed, the stored video can play directly from the brochure.

Depending on the configuration, a video brochure can include:

• Rechargeable battery
• Built-in speaker
• Play, pause and volume controls
• Previous and next buttons
• Multiple video buttons
• Custom printed covers
• Different screen sizes
• Video loading before shipment
  
  
  

The result is a physical marketing piece that combines print, video and audio in one product.

No.

Standard video brochures store the video directly on the device, allowing the recipient to watch the content without an internet connection, Wi-Fi or a separate mobile device.

This makes video brochures particularly useful for physical presentations, direct mail, sales meetings, events, trade shows and situations where you cannot rely on the recipient scanning a QR code or having internet access.

The cost of a video brochure depends on several factors, including:

• Quantity
• Brochure format
• Screen size
• Screen specification
• Memory requirements
• Number of videos
• Battery requirements
• Buttons and functionality
• Cover construction
• Printing and finishing
• Packaging
• Customization

Video brochure pricing depends on the product format, screen size, quantity, memory, video requirements, printing, finishing and customization. Current VBD customized video brochure pricing generally ranges from approximately $25 -$95 per unit, while individual products have their own published price ranges.

Larger quantities generally provide better per-unit pricing because manufacturing and setup costs are spread across more units.

For an accurate quotation, provide your preferred quantity, format, screen size, number of videos and delivery location. If you are unsure which product is right for your project, we can recommend a suitable format based on your objective and budget.

Video Brochures Direct customized video brochures have a minimum order of 50 units. White Video Brochures start at 10 units, while Linen Video Brochures have no minimum order.

For appropriate projects, a prototype can be produced before full production.

A prototype allows you to review the physical construction, printed artwork, screen, video content and overall presentation before proceeding with a larger production order.

For complex or high-volume projects, we recommend discussing the prototype requirements with your Video Brochures Direct specialist before production begins.

Video capacity depends on the product, memory configuration, video resolution, bitrate and number of video files. Standard configurations can accommodate approximately 20–30 minutes of video, while higher-capacity products can accommodate substantially more.

For example, our Linen Video Brochure uses 4GB of memory and can store up to approximately 2 hours of HD video plus 100+ photos.

Video capacity depends on the memory configuration and the size and quality of the video files.

VBD offers different memory configurations depending on the product.

As a general guide, our product configurations can accommodate anything from shorter presentations through to multiple videos with substantially greater total playback capacity.

If you know the number and approximate length of the videos you want to include, we can recommend the appropriate memory configuration.

Video content can be uploaded to compatible VBD video brochure devices.

The exact process and available functionality depend on the product and configuration selected.

If you expect to update the content regularly, tell us before ordering so we can recommend a configuration appropriate for your intended use.

For campaigns where the content is expected to remain fixed, we can load and test the approved video files before shipment.

VBD video brochures are designed to work with commonly used digital video formats and specifications.

For production, we generally recommend supplying your video as an MP4 file using the specifications provided by VBD for your selected product.

If you are unsure whether your existing video is suitable, send it to us before production and we can confirm the appropriate specifications.

Video Brochures Direct offers a range of screen sizes depending on the product.

Available configurations include:

• 4.3-inch
• 5-inch
• 7-inch
• 10-inch
  
  
  

Screen technology and available specifications vary by product.

The right screen size depends on how the brochure will be used.

A smaller screen can be ideal where portability, compact size and mailing considerations are important.

A 7-inch screen provides a larger viewing experience and is particularly suitable for presentations and high-impact marketing.

Larger screens can be appropriate when the visual impact of the video is a priority.

The primary difference is the viewing area and the physical format required to accommodate the screen.

4.3-inch: A compact option where portability and size are important.

5-inch: A useful balance between portability and viewing area.

7-inch: A larger, more impactful viewing experience suitable for sales presentations, marketing campaigns, education and corporate communications.

10-inch: A premium large-format option designed for projects where maximum screen impact and presentation are priorities.

The best screen is not necessarily the largest one. Your audience, distribution method, budget and intended use should determine the appropriate format.

There is no single video brochure that is right for every project.

The right product depends on:
Audience + objective + quantity + budget + content + distribution method
Choose a compact video brochure when:
You need a portable format suitable for prospecting, direct mail or campaigns where size and postage are important.

Choose a half-page video brochure when:
You want a balance between printed information, screen size and portability.

The half-page format is particularly versatile for sales presentations, marketing campaigns, education and corporate communications.

Choose a presentation folder when:
You need substantially more printed space or want to combine video with additional printed materials, documents, samples or other presentation elements.

Choose a video presentation box when:
The physical presentation and unboxing experience are an important part of the campaign.

If you are unsure, tell us what you are trying to achieve and we can help identify the most appropriate format.

Battery life varies by product and battery configuration. Standard VBD video brochures typically provide approximately 90 minutes or more of playback per charge, while certain configurations can be supplied with larger batteries for extended playback.

Actual playback time depends on the screen, battery configuration, video content and usage.

A video brochure combines three different disciplines:

Print + Electronics + Digital Media
Your supplier should therefore understand all three.

Before placing an order, ask:
1. What screen is being used?
Ask about screen size, resolution, display technology and viewing angle.

2. What battery is being used?
Ask whether the battery is rechargeable and how charging works.

3. Will the supplier load the video?
Confirm whether the supplier will load your approved video content before shipment.

4. Will the units be tested?
Ask what quality-control testing is performed before the brochures leave the factory.

5. Can the buttons be customized?
Determine which functions and video controls are available.

6. What printing process is used?
The electronic component is only part of the product. Print quality, colour accuracy, finishing and physical construction are equally important.

7. How is the product packaged?
Packaging is particularly important if the brochures will be mailed or shipped directly to customers.

8. Where is the product manufactured?
Ask where the electronics and printed components are manufactured and how production is supervised.

9. What support is available?
A specialist supplier should be able to help with product selection, artwork, video loading, testing and production.

Yes.

For qualifying projects, Video Brochures Direct can load approved video content onto the brochures before shipment.

Video loading forms part of the production process, followed by quality-control checks of key functions.

We recommend confirming your final video specifications before production begins so that the correct format and configuration can be selected.

Quality control is an important part of video brochure production because the finished product combines printed materials with electronic components.

VBD checks key functions including:

• Battery charging

• Video loading

• Auto-play

• Start

• Stop

• Pause functionality
  
  
  

For individual projects, the exact testing performed should be confirmed against the approved product specification.

Yes.

Depending on the product, customization can include:

• Screen size

• Screen configuration

• Printed artwork

• Cover construction

• Finish

• Function buttons

• Video buttons

• Number of videos

• Memory

• Battery configuration

• Pockets

• Die cuts

• Custom packaging

• Additional presentation features
  
  

The available options depend on the selected product.

Yes.

Depending on the selected configuration, video brochures can include functions such as:

• Play
• Pause
• Volume up
• Volume down
• Previous
• Next
• On/off
• Home

Dedicated video buttons can also be used where multiple videos are included.

Button functionality should be determined during the product-selection and artwork stage.

Yes.

Multiple videos can be loaded onto compatible video brochure configurations.

Dedicated video buttons can be used to allow the recipient to select different videos.

This can be useful when presenting: 

• Multiple products
• Different services
• Different locations
• Customer testimonials
• Product demonstrations
• Sales presentations
• Training modules
• Different messages for different audiences
  
  
  

The number of videos and available controls depends on the selected product.

Yes.

Video brochures are particularly suited to direct mail because the recipient does not need to visit a website or scan a QR code to begin watching the video.

The video is contained within the physical marketing piece.

For direct-mail campaigns, product size, weight, packaging and durability should be considered during product selection.

A compact video brochure may be appropriate when portability and mailing considerations are priorities.

Yes.

Video brochures can be used to deliver a sales presentation directly to a prospect.

They are particularly useful when the product or service requires explanation, demonstration or a stronger physical presentation than a traditional printed brochure can provide.

Common applications include:

• New-business prospecting

• Account-based marketing

• Sales presentations

• Product demonstrations

• Executive outreach

• Client presentations

• Follow-up campaigns

• High-value direct mail
  
  

For prospecting campaigns, VBD’s most popular configuration has historically included a 7-inch IPS screen, although the appropriate format depends on the campaign objective and budget.

Yes.

Pharmaceutical and healthcare organizations can use video brochures to combine printed information with video-based education and presentations.

Potential applications include:

• Product launches

• Sales presentations

• Healthcare professional education

• Product demonstrations

• Conference and event marketing

• Corporate communications

• Training

• Patient or stakeholder education, where appropriate
  
  

The appropriate product depends on the audience, content, compliance requirements and distribution method.

For regulated industries, all messaging and video content should be reviewed and approved by the customer’s appropriate regulatory and legal teams before production

Yes.

Medical device companies can use video brochures to demonstrate products and explain complex equipment or procedures in a physical format.

Potential applications include:

• Product launches

• Sales representative presentations

• Trade shows

• Distributor presentations

• Product demonstrations

• Physician education

• Training

• Customer onboarding
  
  

Video can be particularly useful when the product is difficult to explain using static photography and printed text alone.

Yes.

Healthcare organizations can combine printed information with video demonstrations, education and presentations.

Applications can include:

• Patient education

• Staff training

• Healthcare professional communication

• Program promotion

• Recruitment

• Fundraising

• Events

• Corporate communications
  
  

VBD has produced video brochures for healthcare, education and other organizations using different formats and screen configurations.

Yes.

Video brochures can be used as a physical extension of a trade-show or event presentation.

Instead of simply handing someone a printed brochure or business card, a video brochure can allow the recipient to take the presentation with them.

Potential applications include:

• Product launches

• Demonstrations

• Corporate presentations

• Sales presentations

• Event invitations

• Follow-up campaigns

• Distributor recruitment

• Customer presentations

Yes, personalization can be incorporated into appropriate video brochure projects.

Personalization can include variable printed elements and, depending on the project and configuration, personalized video content.

If you are considering a one-to-one campaign, discuss the personalization requirements with us before production so the appropriate production process can be established.

Yes.

A video brochure can incorporate a QR code into the printed design.

This can allow the physical brochure to connect the recipient to additional online content while the integrated screen provides an immediate offline video experience.

The two technologies can therefore complement one another rather than being mutually exclusive.

Production time depends on:

• Product

• Quantity

• Artwork approval

• Video approval

• Prototype requirements

• Manufacturing requirements

• Shipping destination
  
  

A typical project moves through:

1. Product selection

2. Artwork

3. Video preparation

4. Prototype, where required

5. Printing

6. Electronics and assembly

7. Video loading

8. Quality control

9. Packaging

10. Delivery
    
    

For your project, we recommend confirming the production and delivery schedule before placing the order, particularly where the brochures are required for a specific event, launch or campaign date.

Our manufacturing process begins once your design is finalized. Standard customized video brochures take approximately 4 weeks, which includes both production and shipping following artwork approval. Custom video boxes require approximately 6 weeks, which also includes production and shipping.

Video Brochures Direct works with businesses and organizations internationally.

Shipping arrangements depend on the destination, order size, product and project requirements.

For international projects, confirm the destination and required delivery date when requesting a quotation so that the appropriate production and shipping schedule can be established.

A video brochure and a QR code solve different parts of the communication problem.

A video brochure contains the video experience directly inside the physical product.

A QR code provides a link to online content that the recipient accesses using a smartphone or another connected device.

A video brochure therefore does not require the recipient to:

• Take out their phone

• Open the camera

• Scan a code

• Wait for a website to load

• Have an internet connection

QR codes can still be useful alongside a video brochure when additional online information is required.

For example, the video brochure can deliver the primary presentation while a QR code can connect the recipient to:

• A website

• Additional product information

• A booking page

• A product demonstration

• A downloadable document

• An online campaign

• A contact form
  
  

The best solution depends on the customer journey you want to create.

A successful video brochure combines the right product with the right message.

The most important considerations are:
The right audience
Know who will receive and use the brochure.

The right screen
Choose a screen size appropriate to the viewing environment.

The right video
Keep the video focused on one clear objective.

The right printed content
Use the printed area to reinforce the key message rather than repeating everything in the video.

The right call to action
Tell the recipient what you want them to do next.

The right physical format
Choose a compact brochure, half-page brochure, presentation folder, box or premium format based on how the product will be delivered and used.

The right supplier
Choose a supplier that understands printing, electronics, video and quality control.

Video Brochures Direct specialises in video brochures and related video marketing products.

We work with:

• Businesses
• Marketing agencies
• Printers
• Promotional-product companies
• Resellers
• Real estate companies
• Corporate organizations
  

   

Our support can include:

• Product selection
• Product customization
• Artwork and design support
• Video loading
• Quality control
• Packaging
• Shipping
• Commercial-volume production
• Reseller support
  
  

Our objective is to help you select the right combination of product, screen, video, printed presentation and quantity for your specific campaign.

Our products are inspected before dispatch. If you receive goods that are damaged, defective or do not conform to the agreed specification, please contact us promptly after delivery so we can assess the issue and determine the appropriate resolution under our current terms and conditions.

Tell us:

1. What are you trying to achieve?
2. Who will receive the brochure?
3. How many do you need?
4. What type of video will you be showing?
5. Where will the brochures be distributed?
6. When do you need them?
7. What is your approximate budget?

If you don’t know which format or screen size is appropriate, that’s fine.

Our specialists can help you determine the right video brochure based on your audience, objective, quantity, budget, content and distribution method.