Revolutionizing: Dyson’s Celebrity-Powered Hair Dryer Launch wows Influencers via Video Brochures!
Dyson is a British technology company renowned for its innovative household appliances, particularly its vacuum cleaners. The company has expanded its product line to include bladeless fans, air purifiers, hair care tools, lighting, and hand dryers.
The process from start to finish was fantastic, we wanted to be innovative in the way we launched this product and your company exceeded our goals. Thank you so much for your help
Belinda Tonks
Event Specialist
Video Brochure Specifications
Brochure Size: Half Page 8 1/4 inches x 5 7/8 inches horizontal
Brochure Finish: Paperback with a Matt Anti-Scratch
Screen Size: 7” IPS Premium Screen
Memory: 256MB 20-30 mins of available video
Number of Videos: 2
Function Buttons: Play/pause, Volume up and down
What does this video brochure cost?
The Project Profile
Dyson set the stage for a groundbreaking launch, unveiling their latest innovation—the brand-new hair dryer, accompanied by an ingenious marketing strategy. Harnessing the power of video brochures, Dyson crafted a personalized experience for social media influencers, amplifying their product promotion with star-studded appeal.
In a bold move, Dyson enlisted a celebrity hairdresser in the video brochure, elevating the unveiling to an exclusive and intimate affair. Each influencer received a customized video, meticulously tailored to resonate with their unique style and audience.
The personalized touch struck a chord, seamlessly integrating the new hair dryer into the influencers’ lifestyles and content themes. The star-studded video not only showcased the product’s revolutionary features but also encapsulated the essence of Dyson’s commitment to innovation and style.
The strategic collaboration with social media influencers proved to be a masterstroke, generating buzz and curiosity among their followers. The ripple effect was undeniable, as the product swiftly gained traction and acclaim, resulting in an overwhelmingly positive reception.
Dyson’s fusion of cutting-edge technology, celebrity endorsement, and personalized marketing via video brochures culminated in a resounding success, setting a new benchmark for product launches and solidifying the brand’s position at the forefront of innovation in hair care.
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ABOUT US
Some of the most respected brands in the world have trusted Video Brochures Direct to deliver quality products for them. Here are a few examples:
At Video Brochures Direct, we are dedicated to delivering high-quality, innovative products using industry-leading technology. Based in Pensacola, Florida, our American team is here to assist with all your project needs. Whether you’re interested in learning more or requesting a sample, reach out to us at 1(888)-609-8889 or via email at hello@videobrochuresdirect.com.
We specialize in providing cutting-edge solutions, including video brochures, video books, acrylic digital frames, and the versatile Stand By Me TV.
With a wide range of offerings, we help companies create memorable, impactful experiences.
Our Stand By Me TV provides an interactive and portable display solution, perfect for presentations and events, while our video brochures, books, and digital frames enhance communication by seamlessly blending print and multimedia.
Committed to excellence, we help brands overcome communication challenges and stand out in today’s competitive market.
From product launches to testimonials and brand storytelling, Video Brochures Direct ensures your message is impactful and delivers results. At the heart of our company is a commitment to quality, ensuring we get it right every time.