Fundraising Video Brochures

FUNDRAISING VIDEO BROCHURES

Ronald McDonald House Charities

“I wish to take a moment to express what a pleasure it has been to work with Brendan and the team. The outcome for the client’s investment was that prior to the launch of the campaign, a target of 20 million dollars was benchmarked. On launch day, with the help of the powerful ‘state-of-art’ video brochure, a staggering 19 million dollars was pledged, making Channel 7’s ‘Good News’ story of the day, truly a very good piece of news for the community.”

  • Peter Dennis
  • Peter Dennis
    Founder and Creative Director, Gyrate

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BEST PRACTICE FOR FUNDRAISING

  • Use compelling cover design to engage recipients.
  • Establish fundraising targets, goals and purpose.
  • Strike a balance between emotion and information.
  • Secure a company sponsor and offer branding rights.
  • Address the recipient personally in the video.
  • Demonstrate the difference their input can make.

OTHER FUNDRAISING EXAMPLES

SSI

Half Page 5″ IPS

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Children’s Hospital Foundation

Presentation Folder 10″

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The Huddle

Compact 4.3″ Screen Landscape

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Scotch College

7″ IPS Screen Video Book with 14 pages

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