FUNDRAISING VIDEO BROCHURES ENGAGE LIKE NO OTHER
Salvation Army
“We did raise more money by creatively telling our story with higher energy. One donor’s gift increase to $100,000 from 1,000. We turned up the volume for sure. The Donor Relations Director’s personalized video messages were a hit (e.g., Hi Steve and Carla). The Team created more than 50 personal donor videos. Even The Salvation Army Territorial bosses are interested in using them. I consider it a great tool as part of our bigger integration marketing and communication plan.”
- Craig Schmalz
Senior Director of Donor Relations, The Salvation Army Northern Division
Any further questions about video brochures?
Call 1 (888) 609-8889.
BEST PRACTICE FOR FUNDRAISING VIDEO BROCHURES
- Compelling cover designs will engage viewers.
- Set some fundraising targets, goals and purpose.
- Utilize emotion and information to tell the story.
Compelling cover designs will engage viewers.- Allow a company with branding rights to sponsor.
- Address the viewer personally in the video.
- Demonstrate what their donation will do.
OTHER FUNDRAISING VIDEO BROCHURE EXAMPLES
Effective Fundraising with Video Brochures
Video brochures are a dynamic tool for fundraising, blending the engaging nature of video with the tactile appeal of print. To maximize their effectiveness, follow these key practices:
Create an Eye-Catching Cover
The cover of your video brochure is the first thing recipients notice, so it must grab their attention. Use vibrant graphics, striking colors, and a clear, compelling message about the brochure’s purpose. Adding a call to action or a teaser about the video content can entice recipients to open the brochure and watch the video.
Clearly Define Fundraising Goals
Within the video, clearly outline your fundraising targets, goals, and purpose. Potential donors need to know what you aim to achieve and why their support is vital. Detail specific objectives, including the amount of money you want to raise, how the funds will be used, and the impact they will have. This clarity helps donors understand the significance of their contribution and motivates them to give.
Balance Emotion with Information
Successful fundraising appeals to both emotions and logic. Balance emotional storytelling with essential information in your video. Use personal stories, testimonials, and impactful imagery to evoke emotions and connect with viewers on a deeper level. At the same time, provide factual details about your organization, the cause, and the specific needs you are addressing. This combination builds trust and makes your appeal more persuasive.
Secure Corporate Sponsorship
Corporate sponsorship can greatly enhance your fundraising efforts. Partner with businesses that align with your cause and offer them branding opportunities in exchange for their support. Featuring their logo on the video brochure, mentioning them in the video, or acknowledging their contribution in other materials can lend credibility to your campaign and expand its reach.
Personalize Your Message
Personalization is crucial in fundraising. Address recipients by their name in the video for a personal connection and make the message relevant and sincere. This approach captures the recipient’s attention and makes them feel valued.
Demonstrate Impact
Show potential donors the tangible difference their contribution can make. Utilize the video to highlight the results of past donations and provide specific examples of how the funds will be used. Demonstrating the impact makes the donation feel more meaningful and urgent.
Conclusion
By following these practices, you can effectively use video brochures to enhance your fundraising efforts. An eye-catching cover, clear goals, a balance of emotion and information, corporate sponsorship, personalization, and demonstrating impact are essential components of a successful campaign. These strategies will help you create a memorable experience for donors, ultimately driving higher engagement and more rewarding donations.